Get every holiday guest to spend $5 more.
Same guests. Same staff. At a $1M restaurant, that's about $10,000 in extra revenue this season, without discounting or chasing more covers.
Live with Chip KloseFounder, Restaurant Strategy · Host of the Restaurant Strategy Podcast
Save Your Free Seat
Free registration · Tue, Nov 10
You don't need more covers. You need more from every cover.
You're about to hit the busiest stretch of the year. Holiday parties, family dinners, New Year's Eve.
Most owners spend November chasing more reservations or running promotions that train guests to wait for a deal. Then January shows up and the P&L doesn't match how busy it felt.
There's a simpler lever: get every guest who's already coming in to spend a little more. Not by pushing. By giving them a better night out.
Serving equals selling. When your team guides guests to a better experience, hospitality and revenue go up together.
Five dollars a guest. Real money by January.
Illustrative example. Figures are gross revenue, not profit, and assume the same cover count. Your numbers will vary. In the session, you'll calculate your own.
The Holiday Profit Playbook, play by play.
Each play is something your team can run at the very next pre-shift. No theory, no fluff.
Sell the celebration, not just the meal
Teach your team to spot the occasion at the table and recommend the add-on that makes the night feel special.
Holiday move: the New Year's toast, or a festive dessert for the table.
Give your servers the words
Simple, repeatable scripts for apps, drinks, upgrades, and dessert that don't sound pushy.
Holiday move: three specific recommendations built into every pre-shift.
Engineer the menu for higher spending
Put your premium items and profitable add-ons where guests actually see them, so upgrading feels natural.
Holiday move: a seafood starter, an entrée enhancement, a dessert pairing.
Create experiences worth paying more for
Package the night instead of discounting it. Tasting menus, pairings, family-style celebrations.
Holiday move: sell convenience and celebration, not a lower price.
Track the number and make it a team goal
Calculate your current PPA, set a realistic target, and coach your team to hit it shift by shift. Then run the 7-day challenge to roll it all out before the rush.
Holiday move: track PPA by shift all season and recognize the people moving it.
Leave with your Holiday PPA Action Plan.
Not a folder of ideas you'll never use. One page with your number, your scripts, and the plan to roll it out with your team this week.
You'll fill it in live, with your own restaurant's numbers.
You do the math once. Your team runs the plays all season.
- Current PPA$ ______
- Holiday covers (est.)______
- PPA target+$ ______
- Server scripts for pre-shift1 · 2 · 3
- Holiday menu moves______
- 7-day rollout planDay 1–7
Built for owners who want a more profitable season.
- You own or operate an independent restaurant.
- You're doing $1M+ a year, or you're on your way there.
- You'd rather raise spend per guest than discount.
- You want scripts and a plan, not theory.
Come ready to work
Bring last month's sales and cover count. In 45 minutes you'll have your number, your scripts, and a plan for your next pre-shift meeting.
Show up live to ask Chip your questions. Can't make it? Register anyway and you'll get the replay for a limited time.
Chain managers and vendors: this one isn't for you.
Practical systems. Measurable impact.
“We took Blue Plate Restaurant from 12% to 20%+ margins with P3 Mastermind.”
“I was at 5%, now I'm running at 12% a year. So it's just been a huge improvement.”
“A leap from inconsistent profits to 40% business growth and 28% net profit.”
Chip Klose
Restaurant profitability specialistChip is the founder and CEO of Restaurant Strategy, host of the Restaurant Strategy Podcast, and author of The Restaurant Marketing Mindset.
He built his career inside the New York City restaurant industry. Today he helps established independent operators install the marketing, operational, and financial systems that make restaurants more profitable.
His take on the holidays is simple: your busiest weeks should also be your most profitable ones. This session shows your team exactly how.
Same guests. Same staff. More profit.
Free. Live online. Tuesday, November 10 at 1:00pm ET.
Save My Free Seat 45 minutes · Bring your numbers